If There Is A Mountain To MoveOften, the SME would feel like the market that they are trying to penetrate is daunting, as there may already be well established big…Apr 21, 2021Apr 21, 2021
But, Is It Measurable?“You can’t manage what you can’t measure.” Peter Ducker, a Management thinker is attributed with having said these words.Apr 13, 2021Apr 13, 2021
Customer mapping tools — SOSTACThe SME that is trying to position itself more into different markets in order to increase its share should consider the benefits of…Mar 28, 2021Mar 28, 2021
Neuroscience and Visual Marketing: Influence on Designer Wear Customer Decision MakingThe market for clothing is timeless as people will always need to have clothes no matter what. We have seen that even during the…Mar 22, 2021Mar 22, 2021
The customer is almost sometimes maybe right…In my organization, we have an already defined customer as we have historical long term contracts that keep us in a ‘first right of…Mar 14, 2021Mar 14, 2021