Customer mapping tools — SOSTAC

The SME that is trying to position itself more into different markets in order to increase its share should consider the benefits of following customer journey mapping tools such as the SOSTAC that was created by PR Smith, https://prsmith.org/sostac/ . These tools are there to help the small business having a workable and a working plan that would help them realize where they want to be in the current market that they are operating in.

It is important to take cognizant of where the business is by following the first step that is situation analysis. This would help in identifying the current status and also setting up the stage on the prediction of the preferred future.

(Gems, 2020) writes about the importance of creating a digital strategy due to the very fact that this would assist in channeling the small business in a mapping their future. It is noted that this sort of mapping would ensure that you will build a big online proposition that will pave the way for your footprint in being a recognizable brand. This will further strengthen the customer relationships as they will know what you stand for and where you want to see your company and also the evolution of the products you offer.

(Swan, 2020) give further definitions of the SOSTAC and how to further apply it on the digital marketing strategy. We have to agree that in our current world, most of our interactions are conducted in a digital space and this is therefore a medium of choice when it comes to ensuring that you have marketing plan that would take you further in your business.

The small business should ensure that they run a digital campaign, and this can be further dissected by using the rest of the steps in the toolbox of the SOSTAC model. Ensuring that you know what you are up against in terms of opportunities and competition, being able to strategize ways to navigate around your challenges and settling on the correct tactical approaches to get you the desired response from your customers will be what such a model would assist in bringing into light.

Works Cited

Gems, H. (2020, March 02). Having a digital strategy for SME’s — the importance and benefits! Retrieved from Hidden Gems: https://bethymcdaniel.wordpress.com/2020/03/02/having-a-digital-strategy-for-smes-the-imprtance-and-benefits/

Smith, P. R. (n.d.). Retrieved from https://prsmith.org/sostac/

Swan, S. (2020, May 20). How to create a digital marketing plan using PR Smith’s SOSTAC® Planning model. Retrieved from Smart Insights: https://www.smartinsights.com/digital-marketing-strategy/sostac-plan-example/