Mamongolwane NkabitiIf There Is A Mountain To MoveOften, the SME would feel like the market that they are trying to penetrate is daunting, as there may already be well established big…2 min read·Apr 21, 2021----
Mamongolwane NkabitiBut, Is It Measurable?“You can’t manage what you can’t measure.” Peter Ducker, a Management thinker is attributed with having said these words.2 min read·Apr 13, 2021----
Mamongolwane NkabitiCustomer mapping tools — SOSTACThe SME that is trying to position itself more into different markets in order to increase its share should consider the benefits of…2 min read·Mar 28, 2021----
Mamongolwane NkabitiNeuroscience and Visual Marketing: Influence on Designer Wear Customer Decision MakingThe market for clothing is timeless as people will always need to have clothes no matter what. We have seen that even during the…3 min read·Mar 22, 2021----
Mamongolwane NkabitiThe customer is almost sometimes maybe right…In my organization, we have an already defined customer as we have historical long term contracts that keep us in a ‘first right of…2 min read·Mar 14, 2021----